Cut-Price Dragons End of the Line? (Popular Computing Weekly, 12th-18th April 1984)
Cut-price Dragons end of line?
BRITISH Home Stores has caused Dragon some embarrassment by deciding to discontinue sales of the Dragon 32 micro.
Remaining stocks of the computer have been sold off in some of the company’s stores for as little as £87.50.
A spokeswoman for one BHS branch, confirming the substantial price drop, explained that the Dragon line was to be discontinued in favour of a machine from a rival manufacturer.
The price change seems to have thrown both Dragon and other retailers into some confusion. Boots, one of the larger Dragon stockists, denied that the company has any plans to lower its own £149 price. A spokesman for Boots also reaffirmed its commitment both to the Dragon brand and to the 32K model.
Following enquiries by GEC, British Home Stores claimed that the price drop was only in force for a few days to clear small remaining stocks.








